October 23, 2017

One Event, Three Cities, Three Time Zones

By Courtney Rose

This past weekend we were able to celebrate our client, Bigsley Event House, launch one of their newest events, Pumpkin Nights, an immersive Halloween experience created with over 3,000 hand-carved pumpkins in larger than life themed lands.

Olive supported Bigsley with a media relations campaign last year to launch the event in Twin Cities. This year, Olive supported Bigsley with media relations and an influencer marketing campaign in Twin Cities and two additional cities, Auburn, Calif. and Salt Lake City, Utah—which the event was launching in for the first time this year.

Working in different regions around the country and diving into local markets is one of Olive’s specialties. In just the last two years, Olive has worked in over 70 cities, all while being based in San Diego! How do we do it?

We have a strategic process and focused strategy to successfully market events, products, and businesses in different cities around the country.

With the Pumpkin Nights campaign still in full swing, Olive has already been able to accomplish over 200 media hits and over a dozen TV segments, with more still to come. Most importantly, Pumpkin Nights had a sold out opening night in all three cities!

So, if you’re around Auburn, Salt Lake City or Twin Cities, you still have time to check it out! Pumpkin Nights is open for a total of 17 days until Sun. Oct. 29!

Interested in learning more about how Olive is able to work in over 70 cities? Contact us at [email protected].

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