By Madeline Balicoco
With the new year approaching, it’s only natural to seek out new ways to revamp your brand’s story. Your audience will want fresh content to engage with, inspiring ideas to share and unique ways to interact within your community. Whether you’re looking at traditional media, social media or both, the key is eye-catching imagery. That’s why the Olives rounded up three major tips to enhance your visual storytelling.
1. Establish a cohesive color palette. Whether they’re warm, welcoming tones or cool, chic shades, colors set the scene of your narrative. Although it’s an aspect that seems simple and understated, colors communicate meaning and that definitely impacts your brand. Harness specific tones to your advantage to connect with your audience. If you need to sharpen your organization’s color palette, take a step back to evaluate your mission, values and goals. Do you want to evoke feelings of happiness, positivity and optimism with golden tones or stability, harmony and peace with cooler tones? Once you define what you want to communicate, create a visual guide to outline specific shades for every piece of content your brand produces.
2. Stick to a central narrative. When it comes to any type of storytelling, it’s essential to convey cohesive messages that are shaped around one main idea. Ask yourself: what’s my organization’s ultimate vision and what are we doing to achieve it? This vision should be the backbone of every activation, campaign, newsletter, blog and more. With so many forms of communication, you have a lot of room to get creative and tell your story in different ways, which brings us to our last major tip.
3. Experiment with different types of visual content. With social media channels constantly updating how they deliver posts to your audience’s feeds, it’s important to keep experimenting with which types of visual content perform well. As you gain new fans and followers, the images you showcase today may not gain as much traction tomorrow. From the expanding stories format to vlogs, infographics and more, your brand has a variety of options to really connect with your community.
All in all, there are so many opportunities to creatively build your business’ story online and offline. Are you ready to take your brand’s visual storytelling to the next level? Then shoot us an email at info@olivecreativestrategies.com!